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From Land Costs to Branding: Seven Factors Determine Property Prices in Egypt

An RE brief based on a story published by الجريدة العقارية on 14 November 2026.

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The story in brief

Bassiouni Ahmed, a real-estate expert and founder of the Real Estate Pricing Index, outlined a proposal for a unified guide to pricing residential units in Egypt, using a basket of cost factors and data from official, trusted sources. The proposed index would assign relative weights to items including land, building materials, interest, the developer’s brand and design, to help developers and customers assess price movements.

Key numbers

30%
Land's example share of project cost
about 20%
Building materials' example share of cost
100 points
Proposed index total
110 points
Index value in the increase example
10%
Cost increase in the example
about 5%
Proposed share for brand and design

Why it matters for brokers

The proposed index would offer a shared reference for measuring property prices in Egypt, where pricing currently depends on each developer's own estimates. It is intended to account for land, building materials, interest, operating and marketing expenses, brand value and design as cost components.

RE's reading of the story. It is not part of the original report and not investment advice.